At the beginning of this brief, the message was broken down to its core outcomes which put simply is. "How might we empower men to take a more active role in their children's growth, as well as take hold of their own personal development. Whether a single Dad or husband wanting to develop soft skills." This started as a tool kit of sorts. And developed from there.
Many studies show that men are often more reluctant to seek out help for mental health than women, traditional stereotypes of masculinity are often seen as the cause of this phenomenon. The positive response of men-focused groups has been described as one of the most popular and successful of these solutions. Mantle is the second, a barbershop that caters specifically for men with a curated range of men's care products & services, as well as providing a safe space where men can seek a great experience from our fully qualified team. Relax and enjoy a little ritual.
The development of the Mantle men's care products range allowed potential room for subtle relationship hints and suggestions throughout the marketing campaign.
Likewise, the logo and trade name fell under heavy scrutiny by myself, especially within the exhibition environment.
I went through the process of creating small icons that could potentially be used on the website or as a part of the marketing campaign however, after the exhibition I chose to abandon the icons in favour of further work on the animation of the website. This was an executive decision that I believe made better use of my time moving forwards.
I have also completed a website for Mantle, starting with a straightforward approach with great visual content and smooth auto-animate animations followed by a parallax effect throughout the site. This was completed using XR and I have shared access with both Carl and Graeme for them to look over and enjoy. I have greatly enjoyed working through the various hurdles I came up against to achieve this outcome.
Next, I had 2 people contact me regarding design work. I have attached those 2 projects as discussed. Item 1 is a logo and trade name for Allwood Trees Nursery, my employer, the second is the same for my wife Kristyna who is looking to start her own interior design company.
